Digital Marketing Specialist
Head office, Vancouver, BC - Crafting extraordinary chocolate experiences for Canadians for over 105 years.
Number of Employees:
RESPONSIBILITIES, but not limited
Manage ecommerce campaigns, including product giveaways, promotions and contests, from inception to execution and reporting.
Collaborate with agency and internal partners to develop solid, integrated campaigns and media strategies with the relevant analysis and business context to support decisions and drive department’s/company’s objectives.
Manage affiliate and gift card programs to maximize sales and profitability.
Support on developing and execution of search engine optimization (SEO) strategies and digital ad campaigns. This includes:
Develop SEO-blog posts to support product launches/campaigns
Ad copy development assistance
Ad Campaign set-up
Building custom/lookalike audiences
Campaign performance tracking
Performance management & optimizations
Experience and proven results in A/B testing, retargeting strategies
Coordinate with Marketing on the corporate email calendar, proposing appropriate content and products for email campaigns and assisting in reporting and optimization.
Work with Marketing on print and digital catalogues and fulfillment inserts, and reports on performance.
Moderate product reviews, connecting customers with the customer service team and feeding back to merchandise planning and quality control as necessary.
Support the Director of Digital and Direct Sales on product management activities: roadmap and strategy planning, backlog grooming, user stories, sprint planning and retrospectives, quality assurance, product roll-out, maintenance and enhancements. Manages minor features, enhancements and bug fixes from inception to user acceptance testing and launch.
Use customer feedback tools to collect, analyze and appropriately act on responses.
Run Google Analytics/Data Studio implementation. This includes weekly/monthly reporting, setting up dashboards, and helping provide insights
Create weekly executive summaries and other reports, as assigned
QUALIFICATIONS – MUST HAVE
1-2 years’ experience in digital campaign management / web content, preferably for an ecommerce website, including ideally SEO, affiliate programs, contests, email etc.
In-depth knowledge of Google Ads, LinkedIn, Pinterest, Facebook and Instagram algorithms
Google Ads (Search, Display)/Facebook Ads/Google Analytics certifications are an asset but not required
Ability to set success criteria, with objective metrics (KPIs), and report on performance
Excellent ability to motivate internal and external team members and vendors to deliver to timelines and KPIs.
Strategic and analytical mindset with high levels of business acumen
Extremely organized and process-oriented. Able to prioritize and multi-task with excellent attention to detail. Adept in navigating ambiguity and rapidly changing or competing priorities.
Strong written and verbal English communication skills, additional languages an asset
Proficient with project management/collaboration tools, Microsoft Office (Excel, PowerPoint, etc.) and Google Docs (Sheets, Slides, etc.).
Experience creating customer-facing content (written, visual, etc.) that is on-brand, relevant, and tailored to site visitors.
Working knowledge of one or more ecommerce platforms. Good understanding of Google Analytics. Experience with HTML/CSS an asset.