Digital Marketing Specialist

Company Intro:

Head office, Vancouver, BC - Crafting extraordinary chocolate experiences for Canadians for over 105 years.


Number of Employees:

501-1,000


RESPONSIBILITIES, but not limited

  • Manage ecommerce campaigns, including product giveaways, promotions and contests, from inception to execution and reporting.

  • Collaborate with agency and internal partners to develop solid, integrated campaigns and media strategies with the relevant analysis and business context to support decisions and drive department’s/company’s objectives.

  • Manage affiliate and gift card programs to maximize sales and profitability.

  • Support on developing and execution of search engine optimization (SEO) strategies and digital ad campaigns. This includes:

  • Keyword research

  • Develop SEO-blog posts to support product launches/campaigns

  • Ad copy development assistance

  • Ad Campaign set-up

  • Building custom/lookalike audiences

  • Campaign performance tracking

  • QA

  • Performance management & optimizations

  • Reporting

  • Experience and proven results in A/B testing, retargeting strategies

  • Coordinate with Marketing on the corporate email calendar, proposing appropriate content and products for email campaigns and assisting in reporting and optimization.

  • Work with Marketing on print and digital catalogues and fulfillment inserts, and reports on performance.

  • Moderate product reviews, connecting customers with the customer service team and feeding back to merchandise planning and quality control as necessary.

  • Support the Director of Digital and Direct Sales on product management activities: roadmap and strategy planning, backlog grooming, user stories, sprint planning and retrospectives, quality assurance, product roll-out, maintenance and enhancements. Manages minor features, enhancements and bug fixes from inception to user acceptance testing and launch.

  • Use customer feedback tools to collect, analyze and appropriately act on responses.

  • Run Google Analytics/Data Studio implementation. This includes weekly/monthly reporting, setting up dashboards, and helping provide insights

  • Create weekly executive summaries and other reports, as assigned

QUALIFICATIONS – MUST HAVE

  • 1-2 years’ experience in digital campaign management / web content, preferably for an ecommerce website, including ideally SEO, affiliate programs, contests, email etc.

  • In-depth knowledge of Google Ads, LinkedIn, Pinterest, Facebook and Instagram algorithms

  • Google Ads (Search, Display)/Facebook Ads/Google Analytics certifications are an asset but not required

  • Ability to set success criteria, with objective metrics (KPIs), and report on performance

  • Excellent ability to motivate internal and external team members and vendors to deliver to timelines and KPIs.

  • Strategic and analytical mindset with high levels of business acumen

  • Extremely organized and process-oriented. Able to prioritize and multi-task with excellent attention to detail. Adept in navigating ambiguity and rapidly changing or competing priorities.

  • Strong written and verbal English communication skills, additional languages an asset

  • Proficient with project management/collaboration tools, Microsoft Office (Excel, PowerPoint, etc.) and Google Docs (Sheets, Slides, etc.).

  • Experience creating customer-facing content (written, visual, etc.) that is on-brand, relevant, and tailored to site visitors.

  • Working knowledge of one or more ecommerce platforms. Good understanding of Google Analytics. Experience with HTML/CSS an asset.